L’amie_smart skincare advisor
Estee Lauder hackathon 2018_team Awesome
Microclimate factors, such as humidity and temperature in our bedrooms, greatly affect the efficiency of skincare products and routines.
Some of us have nightly (sometime costly!) skin care routines. Whether it’s Clinique’s 3-Step, or those K-Beauty 10 step rituals.
Because we know that, at night, our skin absorbs the most nutrients from products.
Therefore, why should our routine end when the lights go out?
How can we ensure those skincare products and efforts are worthwhile in the dark?
Studies examining changes to the skin following sudden shifts from environments with high humidity to low humidity,
suggest that significant fluctuations in air moisture may impact the skin barrier.
-2016 European Academy of Dermatology and Venereology
Our product, L’amie sensors collect the humidity and temperature data of user’s microclimate environment, paired with personal skin profiles and existing products in use, and offer them data-driven product recommendations from the Estee Lauder brands through the L’amie App.
The benefits are threefold:
Bring awareness around microclimate to achieve optimal skincare results.
Skincare is personal, yet they should be put into context.
Create unique interaction experience for consumers that makes product purchase and application meaningful.
-Microclimate data collection
●Target and reward loyal customers, who are enrolled in each brand’s loyalty program, with a free L’amie device ($30 retail value)
●Encourage repeat, data-driven purchase decisions based on reliable and personalized product recommendations.
●Strengthen brand and product loyalty more effectively than product sampling, discounts and GWPs.
●Incorporate additional microclimate data such as the ultraviolet index indoor.
●Optimize the recommendation system based on microclimate data, user skin profiles to generate personalized product recommendations.
●Develop L’amie’s system compatibility with other smart home devices.
Web app UI design
GO TO Mockup site ->