About the brand
American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing.
GAP is a very popular brand. The clothes and retail shops have their own style. Even though there is no GAP mark in the shop, people can easily guess they are in the GAP. GAP is a well-branded company. I wanted to redesign the website to emphasize the brand style. Also, this brand is for everyone. From kids to adult, variety age of people use this website. I wanted to redesign the website with easy UI/UX and simple.
Take advantage of things which Gap already have
Using products pictures & Ultimate the screen
Attracting customer’s attention.
Gap has diverse campaign videos. However, users have to search their website in order to check their promo videos and campaign. I think Gap should take advantage of their promo videos. Therefore I use their promotional video for the main page.
I designed a website in a more simple way.
Original website <New arrivals> has too many categories.
The menu shows WOMEN, GIRLS, BODY, BOYS, FIT, TODDLER GIRL, MATERNITY, TODDLER BOY, MEN, BABY GIRL, BABY BOY.
I reduce the number of menu and layout new arrival items.